Amanda Schelin is no stranger to party planning. After years of heading up Branches Event Floral, Schelin has expanded her talents and has launched Amanda Jane Events offering flowers, decor and logistics. So, what exactly goes through this florist-turned-planner’s mind when she starts to plan? To give us some insight, Schelin and photographer Jessica White stage a springtime scene set for a gathering of laughter, memories and, most importantly, fun.
UB&G: Many of us fall victim to the idea that small parties—like a bridal shower—are easy to execute, only to realize later that they can be just as overwhelming as a larger event. Where does the smart, savvy party hostess begin?
Amanda: The best showers go beyond small talk and opening gifts. A great bridal shower speaks to the bride-to-be’s personality and style. However, the day shouldn’t only be a story of the bride. The theme should include the couple and their journey together. Inspiration can come from anywhere. It can start with something like the couple’s favorite season, an activity that the couple enjoys together, or—like we did here with “Build Me Up, Buttercup”—a simple phrase or term of endearment shared by the couple.
UB&G: How does color factor into your design scheme?
Amanda: This theme lent itself to a specific hue. I often start with the color palette—like the buttery yellow and vibrant green here. To create a cohesive look, choose your colors and stick to them. From here, the little details should start to fall in place.
UB&G: Do you have any favorite local party supply shops?
Amanda: One of my favorite local decor shops is Paper Source in Fashion Place mall. They have a variety of on-trend decorations and a wide assortment of upscale gift wraps. I have a thing for beautifully wrapped packages.
UB&G: Ordering flowers, especially over the phone, is enough to cause stage fright. How does one go about ordering centerpieces?
Amanda: Without a doubt, fresh flowers and greenery add depth, color and interest. I love custom garlands, simple floral centerpieces and even greenery—like the subtle vine added to the place setting and cake—to adorn the decor. Florists book up fast, so I suggest ordering at least three weeks in advance.
Save the selfies for another time and hire a pro (photographer, that is) to capture every detail of the shower, rehearsal dinner, bridesmaids luncheon and beyond.
Photographs by Jessica White Photography